KFI AM, Los Angeles' most popular radio station, can be found at 640 AM. It broadcasts at 6:40 AM. It can be heard throughout most of the western United States, including Arizona and Nevada. During the day, it's a news and talk format. It's also a top-40 music station. KFI also supplies national syndication shows, in addition to the local program.
KFI, the flagship station for the Los Angeles Dodgers in the 1960s was KFI. Throughout the 1970s, it aired the entire Dodgers game. During World War II, KFI became a primary source of war news in the Los Angeles area. KFI also carried the NBC network weekend radio service.
KFI started playing adult top 40 music around the mid-1970s. There were many popular disc jockeys, interspersed between aggressive coverage of local sports. Dave Diamond was the evening's host. Bob Shannon survived and became a film acting coach in Los Angeles.
"The Swingin’ Year" was a nationally syndicated TV show for 25-years. It was hosted by Chuck Cecil from 1956 to the 1970s. It aired on KFI prior to moving to KKJZ Long Beach.
During the late 1970s, KFI went from a top forty format to a news and talk station. Scott Ellsworth's program "Scott's Place", featured jazz music. Ted Rall and Charlie Fox were also present.
Lohman & Barkley made up a morning couple. They also did live-call-in shows. Casey Bartholomew served as a board operator. He also wrote popular "updates". Tim Kelly served as a contributor to the Bill Handel Program.
KFI is also an innovator in the Emergency Alert System in the Western U.S. It supplies play-byplay broadcasts of live events to other stations in Southwest. Its transmitter station is located in La Mirada (California). As of August 12, 2015, it has turned off its HD signal.
KFI owns an iHeartRadio online streaming platform. There are two local talk shows and one national syndicated show. All of the hosts hail from Southern California. The station has featured some of the most famous radio personalities.
KFI's lineup has changed a lot in the past decade. Several of the old hosts have left the station. Others have returned. Neil Saavedra is now marketing director. Mike Nolan has returned to the air as a ground traffic reporter.
In addition, KFI has added new programs. Mike Nolan, a subject matter expert on aviation topics, was back on air after a long hiatus. He is also the host for the Jesus Christ Show Sundays.
Interviews with former NBC Radio personalities were featured on the occasion of KFI's 50th Anniversary. Ev Kelly, Tim & Ev and Mark Thompson were the guests. Tom Leykis who hosts a political-oriented, "combatradio", was also among the guests. Dave Hull, who hosted a weekly talk show, joined the lineup in 2013.
KFI celebrated its 50th anniversary at Burbank's radio station. Cox Broadcasting purchased KFI for $15 million. This was the highest amount ever paid to a radio station.
FAQ
What is an advertising buyer?
An advertiser purchases advertising space on TV, radio or print media.
Advertisers pay only for the time their message is to appear.
They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.
The advertiser may have specific demographic information about their potential customers, such as age, gender, income level, marital status, occupation, hobbies, interests, etc.
Advertisers can use these data to determine the best medium for them. Direct mail might be more effective with older customers, for example.
Advertisers also take into account the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
Advertisers should also consider the budget they have and how long they plan to spend it before it expires.
What is branding?
Your brand is your way of communicating who you are as well as what you stand behind. It's how people remember you and your name.
Branding is about creating a memorable brand identity for your company. A brand isn't just a logo. It also includes everything you do, including your physical appearance as well as the tone of voice that employees use.
A strong brand makes customers feel more confident about buying from you. This gives customers the confidence to choose your products over other brands.
Apple is a good example of a company that has a strong brand. Apple is a well-known brand for its elegant design, high quality products and excellent customer service.
Apple's name has become synonymous for technology. People think of Apple whenever they see a computer or smartphone.
Before you launch a new business, it is worth creating a brand. This will give your company a face and personality.
What are your thoughts on television advertising?
Television advertising is an extremely effective medium for reaching many people at once. It was also very costly. It is powerful, however, if it is used well.
While there are many types and styles of TV ads, most share some common traits. You must ensure your TV ad fits within the category it is being placed. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should be consistent throughout the entire campaign.
The second thing to remember is that the best time to air your ads is during prime-time hours. This is because most viewers watch TV while relaxing in front of the set. You want them relaxed enough that they can focus on you words.
Last but not least, just because you have a lot of money does not mean that you will get great results. In fact, the opposite may be true. According to University of California research, commercials airing during popular shows are less likely to be seen and sell more products than those which air during unpopular shows. You should ensure that you spend your money wisely if you plan to advertise on television.
What is advertising's primary purpose?
Advertising is not just about selling products; it's also about creating an emotional connection between you and your customers.
Advertising is communicating ideas and values. Advertising is about changing minds and attitudes. It's about building trust.
It's all about helping people feel good.
If you don't understand your customers' needs, you can't market to them.
Prior to you begin any advertising project, make sure you understand your customer's buying habits and needs.
This allows you to design ads that resonate well with them.
Advertising: What is it?
Advertising is an art. Advertising is not about selling products. It's about creating emotional connections between people and brands.
Advertising is all about telling stories with images and communicating ideas.
You have to make sure you are communicating clearly and persuasively. Your target market should be able to relate to the story you tell.
Advertising is therefore different from other forms such as presentations, writing, and public speaking.
You are building a brand identity when you run a successful advertising campaign.
This is how you make yourself memorable. You become someone that people remember.
How much does it cost to advertise on social media?
If you decide to go this route, you should know that social media advertising is not free. Based on the time spent on each platform, you will be charged monthly.
Facebook: $0.10 per 1,000 impressions
Twitter - $0.20/1000 impressions (if applicable)
Send out invitations on Linkedin for $0.30 per 1000 impressions
Instagram - $0.50 Per 1,000 Impressions
Snapchat - $0.60 per 1,000 impressions ($0.40/user)
YouTube - $0.25 for 1,000 views
Tumblr - $0.15 per 1,000 impressions for text posts.
Pinterest - $0.05 per 1,000 impressions per month
Google+ - $0.15 to $0.0.20 per 1,000,000 impressions
Tumblr- $0.15-$.20 for 100,000 impressions
Vimeo - $0.20-$0.25 per 10,000 impressions
Soundcloud – $0.20-$0.25 for 1 million plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20 to $0.25 per 1000 diggs
Reddit - $0.20-$0.25 per 1000 comments
Wordpress - $0.20 to-$0.25 for 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What is the best way to advertise in print?
Print advertising can be a powerful medium for communicating with customers. Many companies use print advertising to promote their products. The key objective is to capture the attention of the consumer.
Print ads are typically one page long and include text, images, logos and other graphics. They may also include sound, animation, video, and hyperlinks.
These are the main types of print ads:
1. Brochures: These large-format printed pieces are meant to draw customers into stores. Brochures are filled with eye-catching designs, colorful pictures, and attractive graphics.
2. Catalogues: These are smaller versions or brochures. They are sent to customers who have requested specific information.
3. Flyers - These are small pieces of paper distributed at events such as concerts and fairs. Flyers can be handed out at retail outlets for a small fee, but are generally free.
4. Flyers are also available in posters. They are placed on walls, fences, buildings and other surfaces. They are created by computer software programs in order to grab passersby's eyes.
5. Direct mail – These are direct mail letters and postcards sent to potential customers. These are sent out by companies to remind customers about their business.
6. Newspaper ads - These ads are published in magazines and newspapers. They are usually quite long and contain both text and images.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
External Links
How To
How to Make Sponsored Ads On Facebook
Facebook has quickly become one the most widely used social networking platforms. There are approximately 1.79 billion monthly active users in the world. The number is increasing every day.
Facebook is completely free. However, you will need to pay to reach your target audience. You can use paid advertising options such as banners, promoted posts, etc.
Log in to your existing application if you have one. Otherwise, click "Create New App." Next, follow these steps.
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Under the Apps section, click "Add Platform".
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Select "Advertising", then click on Continue.
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Please fill out this form and send it back.
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After approval you will receive a ClientID and Secret key. Copy them.
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and paste the keys into the appropriate fields.
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Enter the name of your campaign, and then select the currency.
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Click "Begin Campaign"
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Follow these steps until you see the first banner. Then copy the URL and go back to your Facebook page.
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Paste the code in the box provided via Facebook
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Click on "Save Changes"
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Your ad must now be live
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Repeat steps 10-12 to create each additional banner.
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When finished, click "Continue" and proceed with the rest of the process.
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Create your final ad group.
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Once complete, click "View All Ads" to see all of your campaigns.
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Click the "Remove Advertisements" button next to any ad.
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If you are not seeing results after running your campaign check that you have followed the directions.
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Check the date range you have chosen for your campaign.
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You should set your budget in a sensible way.
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Save your changes.
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Before clicking "Submit", review the settings of your campaign.
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Wait for your ads appear on your timeline
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Well done!
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Let's now examine some tips to help improve your results.